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No — and we built it that way deliberately. The widget loads asynchronously after your storefront is already interactive, so it never sits in the critical render path. The entire script weighs under 15 KB gzipped, which is roughly the size of one small product image. If it ever fails to load for any reason — network hiccup, edge cache miss, anything — it fails silently and your store carries on as normal. Your Lighthouse scores and Core Web Vitals stay completely unaffected.

Yes, on Growth and Scale plans. FAQFlow automatically generates JSON-LD FAQ schema markup for your published questions, which is what allows them to appear as expandable rich snippets directly in Google search results. No configuration needed — you publish your FAQs and the structured data is handled for you. It also means AI-powered search engines like Perplexity and Google's AI Overviews can surface your answers directly, which is where a growing share of product research now happens.

Yes, with any Shopify theme. FAQFlow injects as a floating widget overlay rather than embedding into your theme's layout files, so it doesn't touch a single line of your theme code. It works out of the box with Online Store 2.0, legacy themes, and heavily customised storefronts. For headless setups, reach out before you install and we'll confirm compatibility for your specific stack — we'd rather tell you up front than waste your time.

It cannot go live without you approving it first. Every AI-generated FAQ starts as a draft, locked in your dashboard behind a mandatory review step. You read it, edit whatever needs changing, and only then hit publish. Reject it entirely if it's off the mark — there's no pressure. Think of it as a first draft on your desk that still needs your signature before it goes anywhere near a customer.

Yes, on Growth and Scale plans. You can assign specific FAQ sets to individual products, product collections, or custom URL rules. So your wireless headphones page can show pairing and battery questions while your returns FAQ appears everywhere. The Starter plan displays one FAQ set site-wide, which works well for store-level policies like shipping, returns, and payment questions.

Absolutely — AI is entirely optional. You can create every entry manually from the editor, organise them into categories, and publish exactly what you wrote. Plenty of merchants use a mix: AI drafts to get unstuck quickly, then edited to match their brand voice. Others skip AI completely and use FAQFlow as a straightforward FAQ manager. The tool works either way, and you can switch approaches at any time.

Your content is never deleted. If you cancel, your account drops to the Starter plan at the end of your billing period and your first 5 FAQs stay live. If you have more than 5 when downgrading, the extras get hidden from your widget — but not deleted. Upgrade again and they come straight back, exactly as you left them. You will never be forced to rebuild your FAQ library from scratch.

We warn you in your dashboard at 80% capacity so you're not caught off guard mid-week. Once you hit the limit, everything already live keeps working normally — customers can still see and search all your existing FAQs. You just can't add new ones until you upgrade or archive some existing entries. There's no auto-charge, no widget interruption, and no quiet degradation of the experience for your customers.